LoBa (לא בא) is Hebrew for "not coming" and the LoBa store is for those of us who are not waiting. We're not waiting for the Mashiach, the Messiah, the Second Coming, the Caliphate, the hidden Mahdi, hidden Imam or any other end-time magical solution.
Based on lyrics from a popular Israeli song our products proclaim that the Mashiach isn't coming, he's not even calling... משיח לא בא - משיח גם לא מטלפן
LoBa customers reject any theology or ideology that wishes to change the world with a bang.
We're not a negative group, we just reject those who feel empowered to disregard the rules of society and rights of others in order to bring a new age or end-time. Rather than wait, we engage in making the world a better place one step at a time and for its own sake.
Our products make a great gift for a loved one.. including yourself. And you don't have to be Jewish to love LoBa. It's just that we Jews introduced the world to Messianism, so it's only fair that we lead the way in getting rid of this unhelpful and oh too many times, destructive idea.